Our digital world is backed by data and information. Mobile and wireless technologies have increased the dependence on online means to gain instant information. For example, products and services, education, supply chains, consultations, customer support, etc. are all using the Internet and networking tools to thrive. Be it about researching products thoroughly or making impulse buys, customers are using filters and personalized online experiences to decide the way forward. To understand the purchase behavior of clients and track their online activities, marketers are readily investing in service call tracking systems. They are using technology and the latest tracking tools to measure website traffic. Read on to know how proper tracking of lead and customer calls can benefit marketing efforts and campaign performances fitfully.
Marketers can assign trackable, unique phone numbers with the help of call tracking software. These numbers, belonging to paid traffic, social traffic or organic traffic, can be differentiated in terms of their source or marketing activities to provide useful information. For instance, call tracking tools can help you find how the leads generated through phone calls enter the funnel. The results can go a long way in understanding the efficacy of calls to boost your marketing success.
Unique identifying numbers generated by call tracking software reveal the following (and a lot more) to marketers.
Awareness about the time on hand can increase manifold when you install a time tracking system. It can be very motivating for your employees to see a progress bar moving down their daily timelines. They can enjoy better ownership and control over the time available to them. This will help them set attainable and realistic routines for their work.
The call tracking software developers at Flow Rocket help you get access to real-time campaign performance data to enhance your efficiency. Connect with their expertise to streamline the interactions between your business, online traffic and customers. Optimize your digital marketing and paid search campaigns to yield the best results. Invest in this indispensable marketing tool, right away.
Schedule a Demo with FlowRocket to learn more about efficient digitization and automation of processes. You may want to explore many other benefits of FlowRocket’s CRM by availing the free trial. Gain quick, 360degree visibility of all sales and CRM activities at affordable costs. Discover how a systematic approach and use of the CRM system can convert leads into revenue and generate accuracy metrics. Turbo-charge your sales efforts and track operational data on FlowRocket’s cloud based CRM platform from mobile or desktop!