Manage Marketing Activities in Your CRM
Manage Marketing Activities in Your CRM
If you are the owner of a business or you are marketing manager, you probably have heard of the term CRM. But what does that actually mean? CRM or Customer Relationship Management in simple terms, the CRM system allows businesses to manage business relationships and make decisions based on relevant information. To effectively market to your already existing prospect database, you need the ability to segment it according to where each prospect is in their journey to send the appropriate message at the appropriate time. Otherwise, you spend a lot of marketing dollars sending event invitations, e-blasts, and directing prospects to landing pages that aren’t relevant to them. If you don’t reach them where they are, you won’t be effective at advancing them through the sales process.
Here are just a few things you can accomplish by adopting the CRM as a marketing tool:
- Instant Access to Information
- Ease in Calculating ROI
- Database Segmentation
Instant Access to Information
Often we find the marketing manager waiting for someone else to deliver monthly reports. By leveraging the functionality available to you in the form of dashboards and reports, you no longer have to wait until the end of the month to find out how many leads were generated and which sources produced the highest number of inquiries. You can instantly know at any time, any day, the metrics most important to your role.
Ease in Calculating ROI
The best way to easily calculate ROI is to have your information in one place. Entering everything into the CRM, you don’t need to keep multiple spreadsheets in order to understand where you are in terms of budget vs. spend. You can have instant access to the campaign you want to evaluate and in just a few minutes know your ROI, have a clear picture of it’s effectiveness, and see exactly how many prospects have engaged with the campaign.
Database Segmentation
A robust CRM like FlowRocket CRM, will also support the segregation of engaged leads from unengaged. You should have a place to store your purchased mailing lists so with the proper messaging, you can include them in your lead nurturing campaigns, yet keep them separate from the engaged prospects your sales counselors are working with. The function of the marketing department shouldn’t be simply lead generation, but nurturing. CRM will keep track of customers on a daily basis, slowly learning their habits along with people in sales/marketing, and provide you real-time reporting that will give you accurate information about customers that you forgot to contact as part of a regular tour of the client or, for example, a reminder of the offers you provided.
